Solution
BNC worked with OKTEP to identify a variety of Native American families and individuals who live, eat, and breathe very healthy lifestyles who could be spokespeople for this campaign. In addition, we included a few well-known Native American chefs who prepare traditional foods with a healthy spin.
Marketing materials created included posters, brochures, mini-documentary videos, cooking videos with the chefs, social media posts, web assets, and more that centered our spokespeople. Billboards featuring some of the spokespeople and the tagline Diabetes is Not Our Destiny were posted in targeted areas.
In the videos, spokespeople talked about their healthy lifestyles, including personal stories about running, working out as a family, participating in the martial arts, coaching soccer, and more; and passing along healthy habits to the next generation. The cooking videos featured chefs using healthy, low-cost, traditional ingredients to prepare nutritious, well-rounded meals and sharing recipes.